MARKETING (Grades 10-12)

MARKETING (Grades 10-12)
(EDI6211)

This course introduces students to the fundamentals of marketing and takes an integrated approach to learning key marketing concepts.  Marketing functions are not presented as independent activities, but rather as a set of skills that is combined with economics, finance, and career planning.  Students will be exposed to marketing strategy and will develop their own marketing plan as part of an ongoing project throughout the semester. Communication and critical thinking skills are fostered through class discussion, presentations, group collaboration, and application of theories to real-life scenarios and case studies.  Students will have the opportunity to represent our school in DECA (an Association of Marketing Students) and FBLA (Future Business Leaders of America) competitions. Prerequisite:  Completion of Introduction to Business with a minimum grade of “C” or above, or teacher recommendation.