H MARKETING 2 (Grade 11-12)

HONORS MARKETING 2 (Grade 11-12)
(EDI6223)

Digital marketing knowledge continues to be one of the most in-demand skill sets in today’s workplace. This course expands upon the fundamental concepts presented in Marketing, by teaching students how to build an integrated digital marketing strategy for a business or organization. This includes search, display, and video advertising, as well as email and social media marketing. Students will have the opportunity to become Google Ads certified, as they demonstrate mastery of building and optimizing Google Search campaigns. Students will also become qualified in Google Analytics as they learn how intelligent data collection and analysis can help a business grow and meet their organizational objectives. In the end, students will have the unique opportunity to get real-world experience creating and executing an online marketing campaign for a nonprofit organization through the Google Ad Grants program, which supports digital skill development and drives positive change in our local communities. Prerequisite:  Marketing 1 with a grade of “B” or Higher and/or teacher recommendation. This is a Level 1 IB Career Programme Course.